Aden + Anais

Aden + Anais is owned and founded by a New York City mom inspired by the birth of her own little girls. They have brought the legacy of muslin together with fashion forward design to create a line of products that are as stylish as they are useful; and as simple as they are beautiful. They believe in muslin-- the way it looks, the way it feels, the way it works-- to improve the lives of babies and their mothers no matter who they are or where they live. Even the fussiest babies seemed to sleep more peacefully in muslin. Despite the hot days and the cold nights, muslin swaddles help keep babies comfortable. And, most importantly, the very act of swaddling seemed to build a bond between mothers and their babies.